What the Zika virus means for STM publishing | Aptara

For years, scientific, technical and medical publications have been presented with the idea of shifting toward open access journals. Many believe that digital content and interactive platforms have the power to transform the world of scientific research because they facilitate more collaboration, quicker distribution, broader discoverability and easier reproducibility ultimately fueling innovations and developments. On the other hand, some argue this model would negatively impact the quality of

Mobilizing the learning experience | Aptara

There have been a wide range of technological discoveries made in recent years that have revolutionized the way education works today for both traditional classroom students and corporate environments. If they haven't already, the majority of organizations will soon shift toward digitalized content delivery, a task becoming not only easier but also more necessary as electronic devices become a staple in day-to-day life and eLearning methods continually advance. One of the latest innovations in

HTML5 offers best solution for multichannel content delivery | Aptara

The majority of businesses today recognize the importance of digital content. Technology has transformed the way we communicate with one another and, subsequently, has produced a wide range of electronic devices. Every day, it seems new innovations are developing that enhance our smartphones, tablets, laptops and eReaders. Many people don't have just one of these devices, either. A study conducted by Gfk found "more than 60 percent of online adults use at least two devices every day, while a qu
- Icepop •

Home Gym Hacks: 5 Easy Ways To Work Out At Home | Icepop

You know you should be working out more, yet there’s always some reason not to. Among the list of excuses is the hassle of actually going to the gym; not only do you have to carve out time to drive there, but once you’re there all the machines you like are always taken. Fortunately, there are a handful of hacks you can use to turn your home into a gym—putting the excuses behind you for good. Put The House Structure To Use When it comes to creating an at-home gym, don’t think you need to buy a
- Icepop •

Don't Feel Bad About Spending: How Brands Lure Us In | Icepop

Have you ever run to the store for a specific item, only to leave with a cart full of other random things? Don’t worry: It doesn’t just boil down to a lack of self-control. There’s actually a variety of techniques brands use to psychologically influence consumers into spending. Let’s take a look at some of the ways brands manipulate shoppers into buying things. Use Colors To Elicit Certain Emotions The colors of products and labels aren’t just to make them stand out or look pretty; they’re sp
Chiron Training •

How hackers are scamming the scammers

When you go to watch a Netflix movie, you'd think the only hostage situation you may encounter would be played out on big screen. Unfortunately, it may actually be something you're faced with in reality. A new family of ransomware targeting Netflix users was recently discovered by Trend Micro. This ransomware (RANSOM_ NETIX.A) obtains Windows and PC users' account credentials through a login generator used by people who are trying to watch movies for free rather than pay for a membership. To ha
ScienceLogic •

Cloud Computing: Guide for Creating a Business Case

Like so many IT professionals today, you’ve likely become enthused at the idea of the cloud due to the plethora of advantages it promises. According to Forrester Research, over the past 15 years, public cloud services have been the biggest disruptor in the technology industry. By 2020, the public cloud services market is expected to reach $236 billion, fueled largely by a growing number of businesses using cloud services to replace traditional platforms and applications. And while cloud servic
Chiron Training •

The day half the internet died

Last month's distributed denial-of-service (DDoS) attack on global domain name service provider Dyn Inc. marked an unprecedented level of cyberdisruption - raising both eyebrows and concerns about the current (and future) state of a world that's almost completely and utterly reliant on the internet. Among the more than 1,200 web domains affected by the outage were some of today's most popular sites, including Netflix, Twitter, Spotify and Reddit. It is still unclear who is behind the attacks. S
HuffPost •

The Difference Between Busyness and Business

We feel guilty, uncomfortable even, when we find ourselves relaxing or in a state of idleness. It’s hard not to, especially when there is always something you could, or should, be doing. And this isn’t a bad thing. We should be active. Working hard is admirable. The problem, though, is that too many of us mistake being busy for being productive. The truth is, when you’re willing to take an honest assessment of your days, to-do lists and time management, you’ll find that the things keeping you b
Situation Management Systems, Inc. •

Would you rather be feared or loved?

Niccolo Macchiavelli, an Italian Renaissance historian, philosopher and writer, is famously known for the quote, "It is better to be feared than loved, if one cannot be both." As a leader, which would you rather be? This question, when applied to a corporate management scenario, ushers in two underlying assumptions. The first is that to be feared means you are someone employees dislike because you're strict. The other is that to be loved means you are someone who people are comfortable with. O
Xceleration •

How workplace entertainment can facilitate employee engagement

Most people spend the majority of their week at work, so it is important that they generally enjoy the environment. There are many factors that contribute to an employee’s level of job satisfaction, such as the relationship they have with their coworkers, how and when they are recognized by mangers and the types of perks and benefits offered to them. All of these can influence a business’s retention rates and are some of the reasons why organizations are encouraged to implement employee engageme
Xceleration •

Effective incentives for employee wellness programs

There are specific strategies employers can use for health program incentives. There are many reasons why companies should use health and wellness programs as employee incentives. The healthier a team member is, the more productive they will be. Plus, it will result in improved levels of job satisfaction and engagement, while lowering business costs associated with healthcare. But, as with most aspects of employee reward programs, managers are often faced with the obstacle of trying to figure
HuffPost •

Crowdsourcing Platforms: A Unique, Cost-Effective Strategy for Start-Up Success

When it comes to designing essential brand elements, such as a logo and website, start-ups and small businesses today can either create their own or hire someone to do it for them. Most choose to have it professionally done--either by an agency or a freelance designer. And while there is usually a drastic difference in price between the two, a shared similarity is that they are limited in terms of flexibility. In most cases, you get a set number of designs to choose from and, if you don't like
HuffPost •

Finding the Energy to Save Money: How to Reduce Your Costs & Carbon Footprint

You're wasting energy. It's not your fault; you probably don't even realize it. Or maybe you do, and you just don't care. That's okay. What I do think you care about though, like most people, is saving money. And right now, you are wasting a lot of that as well. The thing is, while we know that sustainable living, "going green," and reducing our energy consumption is the "right" thing to do, it seems like a whole lot of effort for something that doesn't, uh, affect us directly. People have eno
HuffPost •

The Small Business Guide to Creating a Perfect Logo

Your logo is not just a picture; it's your brand's identity. Used in virtually all marketing materials, from your website and business cards to advertisements and social media, it plays a prominent role not only in people remembering your brand, but how they perceive the value of it. If you want to establish yourself as a credible and authoritative source in your industry, you need to have a Your logo should reflect your brand's identity and purpose, not just your personal taste and preference
HuffPost •

The Best Way to Make Money Selling Online

You don't have to abandon your stable desk job to start making money online. (Honestly, you don't even have to leave your house if you don't want to.) Whether you are looking to start an e-commerce business for specific products or services, or just want to sell some homemade goods or used items on the side, there's a number of ways for you to do so. Which is the best? It depends. When it comes to selling online, there are three main options: Before deciding which is right for you, you need to
HuffPost •

3 Finances Millennials Can't Ignore

As Millennials, we know being financially-savvy and strategic is important. But there's a difference between knowing you need to deal with finances, and actually doing it. Often the problem isn't so much as not being able to, but rather not understanding how to -- whether because there are too many options available or because they seem to be foreign concepts. Until recently, most 20-somethings have had their finances umbrellaed under their parent's coverage, and are only now having to navigate
HuffPost •

Excelling at E-Commerce: 6 Mistakes to Avoid

Today, just about anyone can make money online--or so it seems. With an endless supply of platforms and resources available to help you in your entrepreneur endeavors, starting your business online and making it successful should be a walk in the park, right? Not so much. As most new e-commerce business owners quickly learn, there are a handful of challenges you will face in driving traffic, increasing sales, building brand awareness, and sparking consumer engagement that makes one realize the
HuffPost •

It's Not Facebook, It's You: Social Media for Business

You might think you're better off without Facebook -- that it has become a wasteland of people needlessly expressing political and religious beliefs in long, overly aggressive status updates, sharing pictures of glamorous vacations, or simply the sandwich they're eating for lunch -- and reconnecting with people they forgot existed. But regardless of how you feel about it for your personal life, if you own a business, the importance of using Facebook shouldn't be overlooked. To get specific in t